Magic Wonders – Privacy Policy
Last Updated: 08/01/25
Welcome to Magic Wonders! We care about your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share information when you use our services, apps, website, and connected devices.
1. Who We Are
Magic Wonders is a company based in the Republica Oriental del Uruguay creating magical phygital experiences that combine physical toys with digital gameplay.
For data protection purposes, Magic Wonders is the data controller.
2. Information We Collect
We may collect the following types of personal data:
- Account information: email, username, date of birth, and password
- Device information: IP address, browser type, operating system, and hardware identifiers
- Gameplay data: game progress, actions taken, in-game purchases
- Parental consent data: for children under the age of digital consent
- Support data: communications with customer support
We do not collect more information than necessary, and we do not sell your personal data.
3. How We Use Your Information
We use your data to:
- Provide and improve the Magic Wonders experience
- Customize content and gameplay
- Communicate with you about your account or updates
- Respond to customer service requests
- Comply with legal obligations (e.g., age verification, GDPR)
4. Legal Basis for Processing (GDPR)
If you are in the European Economic Area (EEA), we process your personal data under the following legal bases:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Our legitimate interest in improving and securing the service
5. Children’s Privacy
Magic Wonders is committed to protecting children’s privacy. If a child is under the age of 13 (or the age of digital consent in their country), we only collect personal data with verified parental consent.
Parents can review, delete, or withdraw consent for their child’s data at any time by contacting us at [email protected].
6. Sharing of Data
We do not sell your data. We only share it with:
- Trusted service providers (e.g. hosting, analytics, customer support)
- Legal authorities if required by law
- App stores when necessary for account or payment processing
All third-party providers are required to handle your data securely and only for the intended purpose.
7. Use of Google Analytics
We use Google Analytics to better understand how users interact with our website and improve our services.
Google Analytics may collect:
- Device and browser information
- Pages visited and time spent
- Referral sources (e.g., search engines or ads)
Google Analytics uses cookies. You can learn more and opt out via the Google Analytics Opt-out Browser Add-on.
8. International Transfers
As we are based in Uruguay and use global infrastructure, your data may be transferred and stored outside your country of residence. We ensure all transfers comply with applicable data protection laws.
9. Data Retention
We retain personal data only as long as necessary for the purposes outlined above or as required by law. You may request deletion of your data at any time.
10. Your Rights (GDPR & Others)
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion
- Object to processing or request restriction
- Withdraw your consent at any time
To exercise these rights, email us at [email protected].
11. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Enable core site features
- Analyze site usage
- Enhance user experience
You can manage your cookie preferences through your browser settings.
12. Security
We use technical and organizational measures to protect your data from unauthorized access, loss, or misuse.
13. Changes to This Policy
We may update this Privacy Policy from time to time. If changes are significant, we will notify you through the Service or via email.
14. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
